Performance & Digital Marketing
Performance marketing with every click tracked and every lead followed up.
Search and social campaigns, landing pages, SEO and automatic follow-ups — with tracking that shows which campaigns bring real enquiries.
What is Performance & Digital Marketing at Clepto?
Performance & Digital Marketing at Clepto means we plan and run your Google, Meta and LinkedIn campaigns, build the landing pages they point to, and set up tracking so you can see which campaigns bring real enquiries. Every new lead gets an automatic WhatsApp or email follow-up, and ad accounts stay in your name.
- You own what we build
- Branded as yours
- No lock-in
Who it's for
Spending on ads without knowing what works?
You can't tell which campaigns turn into real enquiries or sales.
Leads going cold before anyone replies?
People fill in your form and hear nothing for days.
Want steady traffic from search?
You'd like customers to find you on Google without paying for every click.
Why it matters
What it solves
- Lets your sales team spend their time selling instead of building lists.
- Adds pipeline coverage without adding headcount.
- Removes the accountability gap between a data vendor and an outreach agency.
- Delivers qualified replies into your CRM instead of a spreadsheet nobody opens.
How we do it
- Define your ideal customer profile before any list is built.
- Source and verify contact data, with every contact validated before outreach begins.
- Run multi-channel sequences across email, LinkedIn, and WhatsApp with tested messaging.
- Qualify replies, route them into your CRM, and report on what went out and what came back.
Common uses
- Outbound Campaigns
- ICP and List Building
- Multi-channel Sequences
- Pipeline Reporting
- CRM Lead Routing
Deliverables
Google Ads
Search campaigns built around the terms your buyers use, with conversion tracking.
Meta and LinkedIn Ads
Audiences, creative tests and retargeting for B2B and D2C.
SEO
Technical fixes, clear page structure, structured data and a content plan.
Landing pages
Focused pages that match each campaign and make the next step obvious.
Automatic follow-up
WhatsApp and email messages sent as soon as a lead comes in.
Tracking to your CRM
GA4 and server-side tracking that links campaigns to enquiries in your CRM.
Proof
How it works
- 01Ad or search result
- 02Landing page
- 03Lead captured
- 04Instant follow-up
- 05Tracked in your CRM
Related work
Performance & Digital Marketing work is covered by client NDAs
Some clients can't be named because of non-disclosure agreements. We describe them by sector and region, and we're happy to walk you through the work on a call.
Process
Tracking first
GA4, conversion tags and CRM links set up so every enquiry is measured.
Landing pages
Fast pages that match what each ad promises.
Campaigns
Search, social and retargeting campaigns launched with clear budget limits.
Follow-up and review
Leads connected to automatic follow-ups, with regular reviews and changes.
Tools
What tools do we use?
Mainstream tools, so whoever looks after your system next can pick it up.
- Google Ads
- Meta Ads
- LinkedIn Ads
- Google Analytics 4
- Google Tag Manager
- WhatsApp Business API
Terms
Agreed in writing before we start. When we finish, what we built is handed over to you.
- Ad spend paid directly to the ad platforms from your account
- Reporting based on what actually happened — no invented numbers
- You own all ad accounts, creatives and data
- Reporting linked to enquiries in your CRM
- Monthly management retainer with no lock-in
FAQ
Questions about Performance & Digital Marketing
Want to talk about performance & digital marketing?
Book a consultation with our AI business analysts. We'll map how you work today and tell you plainly what we'd build — and what you'd own at the end.