Housemate Realtors
Housemate Realtors is a Pune-based real estate firm that needed more than a digital brochure. They needed a high-performance website that would rank, convert, and capture leads automatically — plus a custom CRM to manage those leads without relying on generic third-party tools. Clepto designed and built both: a fast, search-optimized website and a purpose-built CRM tailored to their real estate sales workflow.
Solving complex operational bottlenecks.
The firm had no scalable digital presence and no structured way to track property enquiries. Leads from calls, WhatsApp, and walk-ins were being managed informally, which meant delayed follow-ups and lost opportunities. They needed a modern website optimized for Google, AI search, and voice queries — and a CRM that would give their team full control over every lead from first contact to deal closure.
Architecture & Deployment.
- 01High-Performance Real Estate Website: A fully responsive, multi-page website built for speed, mobile-first experience, and multi-channel discoverability. Optimized for SEO, AEO, and GEO.
- 02Custom CRM for Lead & Deal Management: A purpose-built CRM designed around the firm's actual sales process. Leads captured through the website and WhatsApp flow directly into the CRM.
"The system runs while we sleep. We don't think about it — which is the highest praise we can give software."